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Our Story

Stretch Now Group supplies an excellent range of yoga props in the freshest and funkiest designs to commercial and home yoga studios all over the world. We use quality organic textiles and woven fabrics that not only look sensational but are made ethically and sustainably.

Some of the Stretch Now team traveled to India to see the complete process that our organic cotton products go through from the cotton plant through to the end product.


We started by visiting the organic cotton growers, the farming practices have not changed in hundreds of years! Some of these time-honoured methods include crop rotation, the use of organic fertilisers, cover crops and weed control without using any chemicals and are watered by the monsoonal rains.

Cotton FruitingCotton Picking


The cotton is then taken to the mill where the organic cotton gets cleaned through a carding process and spun from the original fluffy cotton ball that is picked from the cotton plant into the basic thread that is used in all of our organic cotton products.

The thread is then woven by our supplier into the various fabrics that make up our range. Dying and printing are completed by small off site family run businesses using dyes that are Azo free and conform to OEKO-TEX – STANDARD 100. 

All sewing of the final products is completed by our supplier in a clean modern facility. 

When you choose Stretch Now, you can be assured our core values of care and respect flavour everything we do. We are more than an ‘add to basket’ organisation. When you deal with us, you deal with real people who love what they do. Our customers receive our full attention, knowledge and courtesy.

For props that pop - responsibly - think Stretch Now.